Interest-based Advertising and Opt-Out Notice for Consumers

The websites you visit work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Some of the online ads you are served may be based on the content of the web page you’re visiting. Other advertising may be interest-based, which is customized through predictions about your interests generated from data collected over time from your visits to other websites (also known as behavioral advertising).

Digital Advertising Alliance (DAA) Self-Regulatory Program

As a member company participating in the DAA program, Vindico adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising ("DAA Principles").

Advertising Option Icon

The participating trade associations of the DAA have created the Advertising Option Icon, which is a specific symbol intended to enrich the consumer online experience by informing consumers about data collection and use practices.

Participating associations for this program include:

Ad Choices Participants

How does interest-based advertising work and what choices do I have?

Vindico and other companies who adhere to the DAA Principles, will use this Advertising Option icon on advertisements, where data is collected and used for interest-based advertising. The Advertising Option Icon will normally be placed at the top right of each online advertisement and will be labeled with the phrase "Ad Choices." The icon will link to a disclosure statement regarding the data collection and use practices associated with that ad and an easy-to-use consumer choice option.

Ad Choices Example

How does online behavioral advertising work and what choices do I have?

Learn more at

Who placed this ad?

If you clicked on the AdChoices link in an advertisement and it brought you to this web page, we want you to know that Vindico served this ad for the advertiser.

Where can I learn more about what information Vindico collects and how it is used?

Learn more about the information collected by Vindico during advertising by reading Vindico‘s privacy policies.

How can I opt out of Interest-based advertising from Vindico?

Opt-out of receiving interest-based advertising from Vindico by clicking the button below.

You may also opt-out of interest-based advertising from Vindico and other member companies of the DAA at the DAA website. Or, you may opt-out of interest-based advertising from Vindico and other member companies of the Network Advertising Initiative (NAI) at the NAI website.

Vindico is the first ad management platform dedicated to video and sits at the center of the digital video ad eco-system. Born in the video space, Vindico is developed to address the problems and needs of brands and agencies. Our mission since the beginning, was to create an easy and safe place for brands to tell their best story. As the trusted partner for both the buy- and sell-side, Vindico proudly offers an integrated, end-to-end platform to solve for the challenges and needs the entire industry faces. To complement our cutting-edge technology, we have dedicated people who provide our clients a fully-managed service. Technology and people equal a powerful combination and a great partner for your needs.

Vindico is proud to be a member of the following industry organizations who support the AdChoices program that gives consumers enhanced control over the collection and use of data regarding their web viewing for online interest-based advertising purposes.

Industry Member

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